Data-Driven LinkedIn Report 2025: How to Beat the Algorithm

LinkedIn reach dropped by 47% over the last year, and many of the old content playbooks no longer work.

If your posts are getting fewer views, less engagement, or zero momentum - you’re not alone.

The algorithm is changing faster than ever.

This report tells you exactly what is happening and how you can

• Why saves are 5x more valuable than likes (and how to earn them)
• The 800-1200 character sweet spot that maximizes reach
• Readability techniques that drive 27% more engagement
• Which content formats survived the shift (and which died)
• Strategies that work right now and how to implement them

Based on 3,000,000+ posts analyzed across 30,000+ LinkedIn profiles.

36 pages · 15 charts · 7 real-world case studies

WHO THIS IS FOR:

✓ Content creators building personal brands on LinkedIn
✓ Marketing managers managing company pages
✓ Employee advocates and brand ambassadors
✓ Agencies running LinkedIn strategy for clients
✓ Anyone whose reach is down and wants to get better results

CREATED BY:

Ivana Todorovic and the AuthoredUp team

The all-in-one tool for LinkedIn content creation and analysis.